Rossano Bistró

Rossano is an italian bistró at ITESO university, that offers to its clients, plenty of Italian dishes such as pizza, fettuccini, lasagna, and others.

Rossano Bistró is worried for having a close relation with our clients, always looking for their satisfaction, with their service and products.

The relational marketing tools Rossano Bistró is going to use are: 

• CRM

Is going to use strategies made out of the CRM software such as; age, sex, career, birthday and curse. 

CRM will help Rossano to create contact and communication with their clients, sending promotions, discounts and information about the products.

• One to one Marketing.

Personalize the service in events according to the customer needs and get them special service with a good treatment and quality of the products.

• Loyalty programs.

Rossano will create a special app for the restaurant in which they will have a user name or code to get him discounts, promotions according to the consume of each client. 

Also Rossano will use digital media like facebook, twitter and instagram to get more clients and create a better relationship with the clients we already have. rossano will use for this images and videos to create content and publicity. 

With these tools Rossano Bistró is trying to get closer to their clients, and bound long term relationship, achieving their satisfaction.