How “MY COMPANY” interacts with its customers?
Nowadays the Rossano birstró doesn’t
have tools to interact with their customers. For this situation we propose to
create:
·
A
database of the clients who require a special event at ITESO for example; food
for a picnic, party, meeting at class etc.
·
CRM: with the database we already got,
we are going to create a CRM where we can send e-mail, promotions, discount and
Rossano information for those clients who acquire the service.
·
We are going to use marketing one to
one; with this tool we are going to create a personalized service with the
database we create. Special promotions
and the service of Rossano adapts to the needs of every client.
·
Loyalty programs: we are going to create
a special card for all the clients that assist to Rossano to register their
purchase and give them special promotions. For example; hamburger card, and
when you get the 5 visits you can acquire a discount.
·
E- marketing: we are going to send
e-mails to the clients who already sign with the card. Send them special
birthday promotions or special events.
·
Digital media: Facebook and twitter,
with these social networks we are going to send promotions, food, discount,
videos and images.
·
How do you currently identify your customers?
Nowadays the company doesn’t have defined who are
their potential clients. For these reason we are going to use a database where
we can identify them and register their purchases.
The Database will be created with the Loyalty program
Card we are going to offer to our clients
·
How do you currently differentiate your customers?
Nowadays Rossano doesn’t know who to differentiate
them. Our proposal is use the CRM to generate the information about them.
·
How do you currently interact with your customers?
Nowadays Rossano doesn’t have interaction with their
clients. Our proposal is to generate communication with them on social
networks, like Facebook and twitter.
Sharing our menu, special meals, and promotions.
Create a #HashTag in tweeter.
·
How do you currently perform customization with customers?
Nowadays Rossano doesn’t have a customization with
their clients. Our proposal is create a loyalty program with the card that
register their purchase with a stamp and customize them.
