How “MY COMPANY” interacts with its customers?

How “MY COMPANY” interacts with its customers?

Nowadays the Rossano birstró doesn’t have tools to interact with their customers. For this situation we propose to create:

·          A database of the clients who require a special event at ITESO for example; food for a picnic, party, meeting at class etc.

·         CRM: with the database we already got, we are going to create a CRM where we can send e-mail, promotions, discount and Rossano information for those clients who acquire the service.

·         We are going to use marketing one to one; with this tool we are going to create a personalized service with the database we create.  Special promotions and the service of Rossano adapts to the needs of every client.

·         Loyalty programs: we are going to create a special card for all the clients that assist to Rossano to register their purchase and give them special promotions. For example; hamburger card, and when you get the 5 visits you can acquire a discount.

·         E- marketing: we are going to send e-mails to the clients who already sign with the card. Send them special birthday promotions or special events.

·         Digital media: Facebook and twitter, with these social networks we are going to send promotions, food, discount, videos and images. 

·         How do you currently identify your customers?

Nowadays the company doesn’t have defined who are their potential clients. For these reason we are going to use a database where we can identify them and register their purchases.

The Database will be created with the Loyalty program Card we are going to offer to our clients

·         How do you currently differentiate your customers?

Nowadays Rossano doesn’t know who to differentiate them. Our proposal is use the CRM to generate the information about them.

·         How do you currently interact with your customers?

Nowadays Rossano doesn’t have interaction with their clients. Our proposal is to generate communication with them on social networks, like Facebook and twitter.

Sharing our menu, special meals, and promotions.

Create a #HashTag in tweeter.

·         How do you currently perform customization with customers?

Nowadays Rossano doesn’t have a customization with their clients. Our proposal is create a loyalty program with the card that register their purchase with a stamp and customize them.

Rossano Bistró

Rossano is an italian bistró at ITESO university, that offers to its clients, plenty of Italian dishes such as pizza, fettuccini, lasagna, and others.

Rossano Bistró is worried for having a close relation with our clients, always looking for their satisfaction, with their service and products.

The relational marketing tools Rossano Bistró is going to use are: 

• CRM

Is going to use strategies made out of the CRM software such as; age, sex, career, birthday and curse. 

CRM will help Rossano to create contact and communication with their clients, sending promotions, discounts and information about the products.

• One to one Marketing.

Personalize the service in events according to the customer needs and get them special service with a good treatment and quality of the products.

• Loyalty programs.

Rossano will create a special app for the restaurant in which they will have a user name or code to get him discounts, promotions according to the consume of each client. 

Also Rossano will use digital media like facebook, twitter and instagram to get more clients and create a better relationship with the clients we already have. rossano will use for this images and videos to create content and publicity. 

With these tools Rossano Bistró is trying to get closer to their clients, and bound long term relationship, achieving their satisfaction.